For generations, Pierce Manufacturing has set the gold standard in fire truck manufacturing, crafting more than 2,000 custom packages. Pierce builds fire trucks at its mega-facility in Appleton, Wisconsin, using space-age technology and exacting specifications.
National Geographic goes inside this mammoth 800,000-square-foot operation, where more than 1,500 highly skilled workers mix muscle and high-tech tools to create made-to-order rigs.